Beth Mushel is an accomplished sales professional in the Media and Ad Tech space, with extensive experience selling enterprise-level SaaS, DaaS, DSP, and data ecosystems. She excels at building and developing high-performing teams and the next generation of leaders at both startups and large organizations, creates processes for structuring teams and go-to-market strategies, and leverages data to inform pipeline management.

With her experience managing teams, Beth leads with integrity, garners internal trust, and deflects praise downstream. She fosters a positive, creative, and collaborative culture where all team members can thrive, engendering loyalty, positivity, reduced turnover, and increased productivity.

Areas of Expertise

Sug Shin is a dynamic professional with over a decade of experience in project management, creative production, and organizational development. His diverse career spans non-profit disaster relief, early-stage private equity development, and film and theater production. An entrepreneurial spirit, Sug has been a pivotal part of launching several start-ups, including real estate development, a musical theater company, an award-winning web series, and a car wash company. His passion lies in collaborating with innovative people to amplify unheard voices, elevate new perspectives for new synergies between commerce and creation.

Highlights

Tony Hessburg is a business-focused, strategy-minded marketing executive with 25 years of experience providing forward-thinking marketing, branding, digital transformation, and channel management for global brands. Before founding a marketing and interactive agency, he worked in corporate roles in motorsports and alpine sports. He has launched numerous brands, products and software applications. He has successfully disrupted traditional business and commerce models.

Highlights + Client Portfolio

Rebecca Laird has fifteen years of experience as a project manager in both client-side and agency roles. Throughout her career, she has dedicated her time and responsibilities to elevating standards, processes and digital tools used for effective, on-time, on-budget project delivery. Her willingness to collaborate with internal and client stakeholders enables a workflow that is realistic, achievable and encourages transparency.

Beyond her professional endeavors, you will likely find her playing a board game, riding her Triumph Bobber on scenic byways, or trying out a new craft brewery.

Skill Highlights / Certifications + Client Portfolio

Brent Leland is a thought leader and consultant who has spent the last 25 years driving transformation in fast-growing, complex manufacturing, retail, and consumer products companies. He chaired the advisory board of Advancing AI Wisconsin, was the CIO of Trek Bicycle and held various finance, supply chain, engineering, and IT roles earlier in his career for Spectrum Brands (formerly Rayovac), Hewlett-Packard, Loral, and General Dynamics. Additional previous clients include Sub-Zero Wolf, Milwaukee Tool, Fiskars, Johnson Outdoors, and Stoughton Trailers.

Highlights + Client Portfolio

Fred is an award-winning marketing executive specializing in business development, strategic growth, and artificial intelligence. With a career spanning multiple global sports, fitness, health, and wellness firms, he has successfully led teams through digital transformation, organizational transformation, and cross-unit integration. A lifelong competitive athlete, Fred has developed innovative products for numerous sporting goods companies, including Nike, where, as Global Product Line Manager, he launched new products for soccer, hockey, and volleyball.

Fred’s career was significantly shaped by his service as a rescue swimmer in the United States Navy, where he earned two rescue pins. As part of the H-60 aircrew, he logged over 1,000 hours of flight time and received a two-star Southwest Asia Service Medal. In his free time he plays beach volleyball and is an adjunct professor of entrepreneurship at Pepperdine Graziadio Business School in Malibu, California. Fred serves the community as a member of the Orange County Regional Task Force on Artificial Intelligence.

Highlights + Client Portfolio